BDI


BDI
BDI BDI
MARKETING STATISTICS the abbreviation of brand development index

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BDI UK US noun [C, usually singular] MARKETING
ABBREVIATION for BRAND DEVELOPMENT INDEX(Cf. ↑Brand Development Index): a measure of a product's or brand's sales within a particular market as compared to its sales to the population as a whole: »

The BDI shows that pasta sauce sells great in the Northeast, but not very well in the South.


Financial and business terms. 2012.